Amazon’s Early Reviewer Program – What is it?

Amazon’s Early Reviewer Program – What is it?

Product reviews on Amazon is one of the main points that increases your conversion. There’d been a common trend while launching new products in Amazon marketplaces – get a package from fiver or similar portals related to Amazon product reviews to manipulate the Amazon rankings. Putting it in blunt words – Buy Fake Reviews on Amazon & Get the Rankings!

Amazon has taken an aggressive measure against these in order to maintain the quality and goodwill it has created over the years. For this, it had also run a campaign to identify and remove the counterfeit product listed over the different Amazon marketplaces. 

And now it has launched the Early Reviewer Program!

What is the product level requirement to for Amazon’s Early Reviewer Program?

This program allows Amazon listers and sellers to participate on a per product basis. The products listed in the Amazon marketplace is eligible to participate in this program if it has 

  1. Products with less than 5 customer reviews
  2. Cost of product should be more than $15

What is the seller level requirement for Amazon’s Early Reviewer Program?

This program is initially launched on the marketplace and is only eligible for US Brand Registered Amazon Sellers. So, if you own a trademark and are willing to participate in the Early Reviewer Program then you need to register a brand in Amazon.

What is the cost involved to participate in the Early Reviewer Program?

This program is per product basis and for each approved SKU, Amazon charges $60. This charge will work to earn a customer’s review for the Amazon Seller until the product has 5 reviews. The program for a product will be valid till a year if it gets less than 5 reviews. Only a parent product can be submitted to participate in the program, you can’t submit a variation of a product. And as of now, up to 100 products can be submitted in the review program.

Who can’t participate to review a product listed for Early Reviewer Program as a reviewer?

Employees of Amazon, the product seller, and friends and families of the sellers are not allowed to review the products. The products can only be reviewed by buyers who bought previously and have no history of the reviews manipulation. These buyers are randomly selected by Amazon.

Can I modify a review obtained through Amazon’s Early Reviewer Program?

The sole purpose of Amazon launching the Early Reviewer program is to take control over the falsified reviews. So, the star ratings or reviews that a buyer honestly provides through this program cannot be modified or manipulated. 

How to register on Amazon’s Early Reviewer Program?

You can get a complete information about this Early Reviewer Program from this link.

If you have any confusions regarding this program or any other programs, please let us know and we’ll be happy to provide you with the information.


Amazon Seller Tools – your best friends to help improve sales

Amazon Seller Tools – your best friends to help improve sales

Starting a business based on Amazon marketplace is not something new these days and the use of Amazon seller tools is an extensive practice. It is more like a surprise, if you haven’t starting selling on Amazon or used one or more of these seller tools. People who started early to sell on Amazon, already know about these facts:

  • The product categories that you are allowed to sell on different Amazon Marketplaces
  • Product information and the standards required to list on Amazon
  • Information about what you’d need to upload high volume of products, and,
  • Differences between adding single products or uploading your product catalog

Early starters also know how to benefit from it when Amazon launches a new marketplace. If you are hoping to learn more about these, you can simply write to us or check the Amazon’s help pages. (more…)

Increasing number of visitors on your Amazon product listing

Increasing number of visitors on your Amazon product listing

Amazon marketplace is optimized for conversion. Meaning that, the focus of Amazon lies on making the people who visit Amazon buy the products. Whether by displaying the best selling product, by offering free shipping through Prime products or by displaying the Buy Box to encourage visitors to buy.

Amazon also uses the AI based product recommendation that’ll always show you the products that you are likely to buy. But, why are we talking about the efforts that Amazon makes to sell? Because, after or while listing the products on Amazon, it is necessary to understand that visibility counts a lot for conversion. This brings us to the next question:

How to maximize the product visibility on Amazon & increase number of visitors on your product listing to improve sales?

The key is to focus on the traffic that your products get from within Amazon and the traffic that you drive to your products from outside of Amazon. (more…)

Amazon Inventory Management Tips for Beginners

Amazon Inventory Management Tips for Beginners

Should you list all your products quantities when listing your products on Amazon?

That would probably a mistake by giving your competitors whole lot of information about your business.

Should you try to create a sense of urgency by limiting the stock quantity?

That would again be sending the bulk buyers away from placing their orders with you.

So, what is the right thing to do?


What type of products can I sell on Amazon?

What type of products can I sell on Amazon?

It is better to browse through the Navigation of the site. Therewithin, you will find all the categories of products that you can sell on Amazon. Apparently, this giant holds 30 different categories but 10 of them are reserved for sellers under the professional plan who apply and get approved to sell those.