Starting a business based on Amazon marketplace is not something new these days and the use of Amazon seller tools is an extensive practice. It is more like a surprise, if you haven’t starting selling on Amazon or used one or more of these seller tools. People who started early to sell on Amazon, already know about these facts:
- The product categories that you are allowed to sell on different Amazon Marketplaces
- Product information and the standards required to list on Amazon
- Information about what you’d need to upload high volume of products, and,
- Differences between adding single products or uploading your product catalog
Early starters also know how to benefit from it when Amazon launches a new marketplace. If you are hoping to learn more about these, you can simply write to us or check the Amazon’s help pages. (more…)
Amazon marketplace is optimized for conversion. Meaning that, the focus of Amazon lies on making the people who visit Amazon buy the products. Whether by displaying the best selling product, by offering free shipping through Prime products or by displaying the Buy Box to encourage visitors to buy.
Amazon also uses the AI based product recommendation that’ll always show you the products that you are likely to buy. But, why are we talking about the efforts that Amazon makes to sell? Because, after or while listing the products on Amazon, it is necessary to understand that visibility counts a lot for conversion. This brings us to the next question:
How to maximize the product visibility on Amazon & increase number of visitors on your product listing to improve sales?
The key is to focus on the traffic that your products get from within Amazon and the traffic that you drive to your products from outside of Amazon. (more…)