Amazon marketplace is optimized for conversion. Meaning that, the focus of Amazon lies on making the people who visit Amazon buy the products. Whether by displaying the best selling product, by offering free shipping through Prime products or by displaying the Buy Box to encourage visitors to buy.
Amazon also uses the AI based product recommendation that’ll always show you the products that you are likely to buy. But, why are we talking about the efforts that Amazon makes to sell? Because, after or while listing the products on Amazon, it is necessary to understand that visibility counts a lot for conversion. This brings us to the next question:
How to maximize the product visibility on Amazon & increase number of visitors on your product listing to improve sales?
The key is to focus on the traffic that your products get from within Amazon and the traffic that you drive to your products from outside of Amazon. (more…)
Should you list all your products quantities when listing your products on Amazon?
That would probably a mistake by giving your competitors whole lot of information about your business.
Should you try to create a sense of urgency by limiting the stock quantity?
That would again be sending the bulk buyers away from placing their orders with you.
So, what is the right thing to do?
What type of products can I sell on Amazon?
It is better to browse through the Navigation of the Amazon.com site. Therewithin, you will find all the categories of products that you can sell on Amazon. Apparently, this giant holds 30 different categories but 10 of them are reserved for sellers under the professional plan who apply and get approved to sell those.